Engage fans, capture insights, and unlock new revenue — all from the seat they sit in with NFC technology.
Fans tap the NFC tag or scan the QR code on their seat. No app, no login.
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Score predictors, surveys, line-ups and any other features you decide to push appear in one simple web app.
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Clubs collect fan emails, feedback, analytics, segment their audience, and are able to up-sell the new digital asset to sponsors.
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Every interaction is tied to a specific seat, section, and match - allowing the club to feed additional data into their CRM, perfecting your pre-existing fan profiles.
Collect instant feedback from fans, segment your audience, and collect emails for your marketing and CRM in the process.
Let fans guess the score and gamify the experience — live from their seat, and collect their email in the process.
Ditch physical matchday programmes and let fans see line-ups directly from their seat.
Send fans directly to where you want them to look on a matchday. Be it a new product launch, a sponsor page, a promo video - the options are endless.
Up-sell the space in the web-app and get your sponsors actual digital ROI that fans tap into every match.
Every seat has it's own unique Seat ID, which means that all data and fan actions always tie back to the fan in the seat.
Order drinks and snacks straight from your seat. Skip the queue and get notified when your order’s ready for pickup, or alternatively get it delivered to your seat.
Fans will be able to become a coach in the stands, and see passing lines, player heat maps, formations, all from their seat.
Browse and buy official merch right from the web app. Pick up at the shop or get it delivered to your seat — you choose.
Answers to questions you might have about IDSeat.
IDSeat is a seat-based fan engagement platform that lets fans interact with clubs directly from their seat (via NFC tags). Clubs use IDSeat to run activations, collect fan data, and drive matchday revenue through a single, easy-to-use system.
No. It’s completely web-based — fans simply tap or scan their seat tag to access everything instantly.
• In-seat fan engagement
• Direct fan data capture for CRM and marketing
• New digital sponsorship asset to sell to sponsors
• Live match info
• To increase fan spending at the stadium
IDSeat is built to take the hassle away from clubs, hence it's built to run with minimal club input - from making the NFC tags to building and building the web-app, that's all on us. The only point where the club needs to get involved is letting us know what data you want to collect and actually attaching the tags to the seats in the stadium, which takes roughly 5-10 seconds per seat.
From our first point of contact, fans can be tapping their seats and getting access to the web app and it's features within 2 weeks.
The club does. IDSeat acts only as a GDPR-compliant data processor. This is set-up this way so that the club can use the data for their own analysis, for their CRM, to build fan profiles, and to share with sponsors.
Absolutely - we offer free pilots up to 200 seats so that you can test it out for a match and see whether you like it. Just simply send us an email at santeri@idseat.com.
The NFC tag is usually placed on the back of the seat in front, however, it can also be on the arm rest, next to the seat, or really anywhere where the fan can reach it. We can also help you evaluate your space, and where it would be best placed.
The tag can be made generic, such that all entities playing in the venue can utilise it (each entity has their own customised web-app). One day the tag shows AC Milan's web-app, the next day it's Inter Milan's.
The tags are designed to be able to withstand multiple scenarios.
They can be kept on the seats for up to 3 years, yet likewise can be removed without any residue at any point.