Turn every seat into a fan touchpoint.

IDSeat is a seat-based fan engagement platform that lets fans interact with clubs directly from their seat (via NFC tags). Clubs use IDSeat to run activations, collect fan data, and drive matchday revenue through a single, easy-to-use system.

No. It's completely web-based — fans simply tap or scan their seat tag to access everything instantly. We do this as we want to make it as simple as possible for the fan.

IDSeat is the physical-digital gateway between the fans and the club/stadium. It can either operate primarily as a gateway and lead traffic to club apps and sponsor content, or it can operate as a full platform on its own with in-seat ordering, score predictors, surveys, match analytics, and more — all available to be activated by a club. Typically, clubs activate it as a mix of both.

IDSeat typically operates either on a subscription fee or revenue-share basis — entirely dependent on the preference of the club/stadium. We calibrate our pricing so that it's typically around 10–20% of the direct, measurable uplift we help you generate.

That's perfect! IDSeat is built to drive more traffic to a club app. Whenever we have features that conflict — we replace our feature into a button that takes the user to your club app, that way driving more traffic to features that exist solely within your app. We want to complement rather than compete.

IDSeat is built to take the hassle away from clubs, hence we've built an easy to use club interface, where you can customise what fans see at your stadium. Making the NFC tags to running the web-app, that's all on us.

From our first point of contact, fans can be tapping their seats and getting access to the web app and its features within 2 weeks.

The club does. IDSeat acts only as a GDPR-compliant data processor. This is set up this way so that the club can use the data for their own analysis, for their CRM, to build fan profiles, and to share with sponsors.

Absolutely — we offer free pilots up to 200 seats so that you can test it out for a match and see whether you like it. Just simply send us an email at santeri@idseat.com.

The NFC tag is usually placed on the back of the seat in front, however, it can also be on the arm rest, next to the seat, or really anywhere where the fan can reach it. We can also help you evaluate your space, and where it would be best placed.

The tag can be made generic, such that all entities playing in the venue can utilise it (each entity has their own customised web-app). One day the tag shows AC Milan's web-app, the next day it's Inter Milan's.

The tags are very durable. They're designed to be able to withstand Finnish winters and Spanish summers and have an expected lifespan of 3-5 years, yet likewise can be removed without any residue at any point during those years.